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Simple Ingredients
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Powerful Freshness
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Made Without Sulfates
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Safely Whitens Teeth
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Naturally Derived Flavors

Tell Me More
Still curious? Allow us to pull back the (shower) curtain.
- Naturally derived cleansers
- Rich, foamy texture
- Brilliant whitening properties
Simple & Effective
We can’t hold our tongues when it comes to our toothpaste’s clean ingredients. And that’s no hot air (just fresh breath).

Xylitol
Used as a sugar substitute

Fluoride
Dentist recommended cavity-fighting super ingredient found only in our fluoride toothpastes

Peppermint Oil
Mentha Peperita gives our toothpaste its delicious minty flavor

Charcoal Powder
Our charcoal powder is sourced from fir trees - found just in our Charcoal toothpastes

Titanium Dioxide
The mineral that helps make our toothpaste a “paste” - found only in our non-Charcoal products

Glycerin
Hydrating and helps your skin retain its natural moisture

Xylitol
Used as a sugar substitute

Fluoride
Dentist recommended cavity-fighting super ingredient found only in our fluoride toothpastes

Peppermint Oil
Mentha Peperita gives our toothpaste its delicious minty flavor

Charcoal Powder
Our charcoal powder is sourced from fir trees - found just in our Charcoal toothpastes

Titanium Dioxide
The mineral that helps make our toothpaste a “paste” - found only in our non-Charcoal products

Glycerin
Hydrating and helps your skin retain its natural moisture

Water
You know this one...

Hydrated Silica
Derived from naturally occurring minerals and is used as a whitener

Sodium Cocoyl Glutamate
Fruit based and serves as a natural cleanser

Xanthan Gum
Naturally derived fermented corn sugar that stabilizes the ingredients

Potassium Nitrate
A mineral added to help prevent sensitivity, found only in our Sensitive Soothing Mint toothpaste

Cocamidopropyl Betaine
Cleanser that’s naturally derived from plants

Stevia Rebaudiana Extract
Not only for your coffee, adds the perfect amount of flavor

Carrageenan
Extracted from seaweed, naturally derived thickener that stabilizes the ingredients
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